The plain truth is, even today, a lot of companies really DON'T want to know precisely what their marketing dollars are doing for them. And, along the way, what were once myths and hopes have somehow turned into principles and deeply-held beliefs.

We devised this simple test to help you gain some sense of objectivity on the knowledge and beliefs you've come to apply in your own campaigns. It will take about 5 minutes. Don't worry--we cannot identify who you are, so feel free to have some fun. Once you're finished, open up the PDF document (below) to review the answers. Good luck.



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